why

Leadership Starts With Why

One of the greatest resources in helping me think outside the box in leadership is TED: Ideas worth spreading. There are some amazing talks by incredible people there, and it is all free. I recently came across a talk by Simon Sinek from 2010 that looks at why some people are able to defy the odds and do well when others who seem to have everything together end in failure.

He sums it all up in one simple statement.

People don’t buy what you do; people buy why you do it.
@SimonSinek

Leading teams is difficult, especially if your team does not understand or buy into why you are doing what you do. If all your team knows is what their tasks are and how to do them, they are likely to burn out or stop at satisfactory. If your team knows why they are working, they will put in that extra effort to achieve excellence in what they do. If they buy into the why, they will follow your lead and bring others along with them….

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